Special, different, distinctive
Branding agency Heavenly has established a strong track record in place branding. One project in which I was involved as a freelance associate was to facilitate stakeholder workshops throughout Northern Ireland to establish what makes Northern Ireland special, different and distinctive.
The workshops held throughout Northern Ireland involved attendees who were stakeholders in tourism, business and inward investment. As part of a wider process of stakeholder engagement and brand immersion, this led to candidate positionings and narratives which were researched in a second phase of workshops.