Coffee#1 opened its first store on Wood Street, Cardiff in 2001, expanding by 2015 to 50 coffee shops across Wales, South West and the South Coast.
Serving up the finest ethical, gourmet coffee the business has gained recognition as the ‘Best UK Coffee Chain’ for five years in a row from 2009 and again in 2015.
In 2014 it was identified that the Coffee#1 range of savoury food did not match the quality of the rest of the offer.
I was appointed to seek consumer insight to assess the response to a new savoury offer with existing customers and to assess price sensitivity to new products within the category.
Qualitative research involving four focus groups, all moderated and facilitated by me.
Participants were existing customers of Coffee#1, users and non-users of the food offering.
All groups were held in Coffee#1 premises in Wales and the west of England.
As a result of the research, insight provided actionable changes to the range available and the way in which food is presented at Coffee#1 with positive influence on financial performance and brand saliency.
The brand is rapidly expanding, so please check here to find a branch near you!